Korean Liquor Fair is Back and Has Additional 5 Amazing Drinks!

written by Natasha Christopher

The Korean wave and culture has swept through our hearts in the form of K-Pop music, amazing food and let’s not forget the addictive Korean dramas. This also includes the latest sensation to hit us which is their alcoholic beverage of soju, beer and plum wine. Normally for the Korean culture, they are famous for implementing Soju and beer together that blends super well and is a must there. It’s also the perfect beverage to have for a small gathering especially during this stay at home period. 

South Korea’s second largest producer of alcohol, Lotte Liquor is known to produce a distinct taste that is very soft that separates them from other alcohol. Making this alcohol brand to be popular. If you’re a Korean drama fanatic, you’ll also notice some of these drinks are featured in your favourite shows.

The Korean Liquor Fair 2020 is back, explore a plethora of alcoholic beverages including Korean soju, beers and flavoured wine at your nearest Jaya Grocer supermarkets. 

Chum-Churum (Original) 

Alcohol % : 17.5% 

The original of all soju brands in Asia. It’s worth noting that this is the first alkaline water based spirit in the world. In Korea and many parts of Asia, it’s consumers seek this soju as a drinking culture. Best part is it goes well with any food you eat too. The best way to consume this is with ice as you can feel the smooth taste and freshness upon every sip.  


Alcohol: 12.0% 

If you want to elevate the soju game, try their Chum-Churum fruit flavoured soju that’ll sure make you want more. They have flavours like peach, strawberry, apple, and blueberry. Not only in the Asian market is this drink so popular but it’s attracting the US and European market. It’s consumers majority of them are women as the drink is known to be sweet and has a fruity taste.


Alcohol: 13.0% 

This amazing rice wine is one of the famous and popular drinks in Asia. Typically served chilled and  you can notice that the flavour and texture holds close resemblance to a Sake. Chung-Ha is fermented at low temperature and made by high quality rice. 

Kloud Beer 

Alcohol: 5.0% 

The interesting thing about this beer is that this 100% malt beer (no water added) is brewed with carefully selected premium hop and special yeast from Germany. This authentic technique from Germany which Kloud beer adopted makes the taste of the beer to have true depth and diffuses with every sip. 


Alcohol: 14.0% 

Seoljoongmae is a specially crafted pure plum wine that many Koreans love to consume. Upon producing it, they would set the crude liquid at a low temperature to maintain its freshness and clearness of the taste. Available in original and gold. The gold version contains real gold flakes which are believed to rejuvenate the skin.  

7 secrets to Drinking Soju! 

Besides, soju being a great pairing with any food, many may not know of the secrets to drinking Soju and how you can elevate your drinking experience. Lucky for you, we have it and we are going to reveal them to you. Two words: 7 ways! 

  1. 2 shots of soju + half cup of ginger ale +apple slices = Soju Ale 
  2.  Soju + Watermelon = Subak soju 
  3. 2 Shots of soju + Half cup of orange juice = soju sangria 
  4. 2 shots of soju + half cup of coffee = soju latte 
  5. 2 shots of soju + half bottle of Yakult = Yoghurt Soju blast 
  6. 2 shots of soju + half tin of Tiger beer + half tin coke = Gojingangmek 
  7. 2 shots of soju + ⅓ bottle Sports drink + /3 tin Red bull = Energizer

Keep a lookout for the Korean Liquor Fair that is at almost every Jaya Grocer, Aeon and Village Grocer nearby you! Let’s celebrate life together and cheers! 

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