The holy month of Ramadan is a symbol of charity and goodwill. In line with these principles, Fraser & Neave Holdings Bhd (F&NHB), through its iconic brand 100PLUS – Malaysia’s No. 1 isotonic drink, will mark this year’s Ramadan by contributing over 1 million worth of products and essentials to the nation’s frontliners, underprivileged families and individuals under its ‘Tabahkan Hatimu, Sinarkan Ramadanmu’ programme. F&NHB has also pledged to support 10,000 families from B40 communities in Peninsular and East Malaysia with provisions during the holy month.
Through the programme, more than 500,000 F&N products inclusive of 100PLUS drinks and special meal boxes will be contributed to frontliners including hospitals, police stations and fire stations to break fast, ensuring they stay hydrated and energised to perform essential services during the fasting month. F&NHB would also like to express their sincere appreciation to the country’s frontline heroes for their hard work, dedication and sacrifice in the fight against COVID-19.
The Group has collaborated with local food providers to prepare meals to ensure local businesses receive adequate support to generate income that will help sustain their businesses.
F&NHB will also distribute dry food rations such as rice, cooking oil, flour, oats, along with its products such as 100PLUS isotonic drink, F&N SEASONS Soy and Tea, F&N Magnolia UHT milk and F&N canned milk to more than 10,000 families including homeless people, orphanages and old folks home. Alongside these products and essential donations, F&NHB will also contribute face masks, sanitisers and adult diapers to these beneficiaries.
As this year’s Ramadan and Hari Raya celebrations will be slightly different from previous years, F&NHB is offering special bundles for its wide range of products on F&N Life, its e-commerce store to provide even more value and help Malaysians re-create their favourite food and drinks that are commonly found in Ramadan Bazaars, from the comfort and safety of their own homes.
Since the outbreak of the COVID-19 pandemic in Malaysia, F&NHB has contributed over 200,000 products to support vulnerable communities and keep the nation’s frontliners hydrated and energised – in both Peninsular and East Malaysia.
F&N has been synonymous with festivities and nostalgic memories for Malaysians as its products have always been popular during festive seasons and various occasions throughout the years. The ‘Tabahkan Hatimu, Sinarkan Ramadanmu’ programme is part of F&NHB’s annual initiative to spread Ramadan cheer to the less fortunate community since 2004, which aspires to offer underprivileged communities opportunity to experience the bliss that Ramadan brings while strengthening bonds among Malaysians of different cultures and at all levels of society.
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