QR CODE TECHNOLOGY FOR JAPANESE WAGYU BEEF

We all know how expensive a piece of high grade Wagyu can be. And the higher the grade, the higher the price. The true home of Wagyu beef is Japan. ‘WAGYU’ refers to all Japanese Cattle, where ‘Wa’ means Japanese and ‘gyu’ means cow. Due to the increasing demand and the high commercial value for Wagyu beef, there are other foreign countries that farm and sell Wagyu beef. Hence, it is hard for consumers to differentiate the origins of Wagyu, not to mention the illegal use of Wagyu logo and the term Wagyu that leads to misconception in the market and variations in the quality and taste of the meat.

Recognising the need to distinguish true halal-certified Wagyu beef from Japan, the Japan Livestock Products Export Promotion Council will introduce QR Code technology for all Japanese Wagyu beef. This QR Code enables meat handlers, restaurants, supermarkets and end consumers to know accurately with detailed information on the traceability of the meat and to have the assurance of its origins and authenticity. By scanning the code, you can access all the necessary important information such as the breed, prefecture of farm, date of birth, date of slaughter and more! Oh! Did we mention this QR Code technology has already been implemented in Hong Kong and Taiwan?

Well, Japan began exporting halal Wagyu to Malaysia since 2017 and the premium meat is now available in many restaurants, hotels and supermarkets. On a global scale, there is a 400% increase in exports over the last five years and the Japan Livestock Products Export Promotion Council expects a steady growth in demand as more restaurants become aware of the superior quality and taste of Japanese Wagyu beef. To check for authenticity, consumers can look out for the official logo which is an outline of a cow’s head against the backdrop of the Japan flag, with the words “Beef JAPAN” and the QR code, which will be implemented in Malaysia any time soon. Yeah!! That means you can read the information of Wagyu by just scanning the QR in future without worrying the authenticity of it.

For more information, please contact: –

Angie Ruby

016-660 0027

angie@impactcommunications.com.my

Goh Shi Yun

012-354 8719

shiyun@impactcommunications.com.my


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