We all know how expensive a piece of high grade Wagyu can be. And the higher the grade, the higher the price. The true home of Wagyu beef is Japan. ‘WAGYU’ refers to all Japanese Cattle, where ‘Wa’ means Japanese and ‘gyu’ means cow. Due to the increasing demand and the high commercial value for Wagyu beef, there are other foreign countries that farm and sell Wagyu beef. Hence, it is hard for consumers to differentiate the origins of Wagyu, not to mention the illegal use of Wagyu logo and the term Wagyu that leads to misconception in the market and variations in the quality and taste of the meat.

Recognising the need to distinguish true halal-certified Wagyu beef from Japan, the Japan Livestock Products Export Promotion Council will introduce QR Code technology for all Japanese Wagyu beef. This QR Code enables meat handlers, restaurants, supermarkets and end consumers to know accurately with detailed information on the traceability of the meat and to have the assurance of its origins and authenticity. By scanning the code, you can access all the necessary important information such as the breed, prefecture of farm, date of birth, date of slaughter and more! Oh! Did we mention this QR Code technology has already been implemented in Hong Kong and Taiwan?

Well, Japan began exporting halal Wagyu to Malaysia since 2017 and the premium meat is now available in many restaurants, hotels and supermarkets. On a global scale, there is a 400% increase in exports over the last five years and the Japan Livestock Products Export Promotion Council expects a steady growth in demand as more restaurants become aware of the superior quality and taste of Japanese Wagyu beef. To check for authenticity, consumers can look out for the official logo which is an outline of a cow’s head against the backdrop of the Japan flag, with the words “Beef JAPAN” and the QR code, which will be implemented in Malaysia any time soon. Yeah!! That means you can read the information of Wagyu by just scanning the QR in future without worrying the authenticity of it.

For more information, please contact: –

Angie Ruby

016-660 0027


Goh Shi Yun

012-354 8719


Follow our daily updates and Eat, Fun & Travel with us! #EatFuntravel

Facebook: Foodiver

Instagram: Foodiverofficial

YouTube: Foodiver Official

Related Post

Leave a Comment

Your email address will not be published. Required fields are marked *

Share post

Share on facebook
Share on google
Share on twitter
Share on linkedin

Top post


This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

Error: No posts found.

Make sure this account has posts available on instagram.com.

Click here to troubleshoot

WhatsApp chat